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Cash in the Virtual Attic

Thursday, March 18th, 2010 by | Filed Under: Uncategorized

In the last article you learned why it is such a good idea to purchase a Web site that is already up and running. You have made a wise decision and I thank you for trusting me enough to follow my advice. Now all you have to do is find a way to raise enough money to buy your first piece of Virtual Real Estate. But wait, doesn’t it take money to make money? Not if you already own your own Web site. No Web site? No problem. Yes, even Facebook, MySpace, and any of the other free cookie cutter sites, can easily be converted into a small affiliate site. In this article, we will explore many ways to uncover hidden cash in your virtual attic though marketing, monetizing, and other forms of strategic leverage.

Since history repeats itself, we must first begin with, and learn from, those strategies that may have worked in the past but do not necessarily work so well currently. Keyword stuffing (placing the correct keyword many times in your meta tags), duplicate content from other Web sites, and spinning your content with a higher than 7% keyword density may have been a good idea in the past but it could now actually get your Web site banned.

Here are some good ideas for ways to generate hidden site revenue:


Creating and Submitting Articles
Since there is already so much information on the Internet, you need to be creative, or hire a creative Ghostwriter, to write unique and useful articles for your target audience. Make sure that your articles are true, eye catching and creative – so much so that they captivate your visitors within the first 3 seconds before they decide to click to the next site.

Blog daily and make your content creative. The same goes if you are posting to a newsgroup. If you have the time you can do this yourself, but your time may be better spent on other activities. In this case, hiring a Blogger, for a relatively inexpensive price, will free your time and allow you to do what you do best.

Affiliate Marketing
This is a marketing practice used on the Internet in which your business will reward one of its affiliates whenever they bring a customer or unique visitor to your web site. For example, the affiliate marketer may reward customers with either points or cash redeemed if they visit your site. This is pricey, but if you get the right target market of visitors, it can earn you a high return for your investment.

Link Baiting
This requires creativity from you, or someone you hire, to make the content on your web site interesting enough for your visitor to request a link. In this case, the “link bait” is any content or resource of value to your visitor, strategically placed on your Web site, whose purpose is to elicit this request so that their link to you may act as their endorsement of your web site’s credibility.

Link Exchanges
This is extremely time consuming to go through since you must find sites that are similar to yours and ask for link exchanges. However, since this is the basis of the most valuable “Organic SEO”, this too would be a good opportunity to hire someone for a reasonable price to link build while you sit back and reap the rewards.

Pay Per Click Advertising
A few years ago this was extremely popular, primarily for Google affiliates, but has lost much of its appeal in recent years. Since this too is a relatively pricey option, make sure you do your homework before you choose a pay per click program, and remain open minded when it comes to other methods, such as pay per sale programs, that lower your risk even further.


A more modern method of attracting customers is to give something away for FREE – also known as VM (Viral Marketing). One of the greatest sayings in business is “Under Promise and Over Deliver”. If you offer your visitors valuable content or services for free, you will not only build your credibility and win their trust with little or no risk but they will pass your information along to family, friends, and everyone else they know until you end up with your own automated sales force. Why is this so helpful? It is said that a prospect needs to be exposed to the benefits of your product or service an average of seven times before you make a sale. Considering the six degrees of seperation, it doesn’t matter if you are selling cars, computers or vitamins; each time you give a visitor unique and useful free content the rapport you build with them will soon turn into a sale. But remember, more inportant than the fast buck is the repeat customer and a loyal customers needs, if served properly, are endless.

These are only a few of the many ways to uncover hidden site revenue but should be enough to get you started. Now that you have a little money, you need to learn how to buy your first Web site…

~Cory Buford

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