Everything old is new again… especially vinyl records. Stores like Barnes and Noble have added record sections as young people raised in a digital-only world discover the pleasure of owning a physical copy and the unique sound that comes from a needle hitting a record.
A familiar player is jumping back into the record game. Anyone who every taped a penny to a postcard to send away for their 12 free albums, 8-tracks, cassettes or CDs remembers Columbia House. You sent a penny, you got free albums and you promised to buy a bunch more from their monthly catalog. The drastic drop in sales of CDs and DVDs put them out of business, but they’re back with a new owner, John Lippman.
Lippman plans to bring back vinyl and he’s already got a website up that says the club will be back in 2016.
Vinyl sales are up 52% this year, making it the bright spot in an industry where consumption is rapidly switching to streaming instead of sales of physical copies or purchased downloads.