In order to produce lucrative high quality content online, it is important to use low competition keywords. According to the SEO experts of Internet marketing, competition is the most important factor of SEO.
Unfortunately, it is not very easy to analyze the competition without having to use expensive premium keyword tools such as SEO Elite and Micro Niche Finder. Fortunately, it is possible to manually analyze keyword competition and use high quality keywords for your content. This step-by-step guide shows in detail how to analyze keyword competition for free.
Step 1- Select a Keyword
Use the Google Adwords Keyword Tool to generate a list of keyword ideas. Google’s keyword tool is free to use, and shows you essential information about a specific keyword such as: average cost per click (average CPC), adwords competition, and traffic.
Step 2- Familiarize Yourself with Google Search Commands
In order to analyze the competition of keywords, you have to be familiar with the intitle, inanchor and inurl commands.
Quotation marks “”: When use quotation marks with a keyword, you can see exactly how many articles that are using it, whether in the title, text, or URL. In most cases, the less times a keyword phrase is used, the less competition it has. However, it is strongly not recommended to base the competition of a keyword on this alone. Use the method shown in step 3 for genuine results.
Example: “data cleansing software”
Intitle: When you use the intitle command, you can see how much content is using the keyword in the title. If a lot of articles online are using that keyword in their titles, then the competition is too much. The title is one the things the search engines look at first; and if an article uses the keyword in the title, there is a good chance it will be ranked higher.
Example: Intitle:“ data cleansing software”
Inurl: When you use the inurl command, you can see how many articles online are using the keyword in the URL.
Example: Inurl:“data cleansing software”
Inanchor: The inanchor command allows you to see how many articles online are using the key word as anchored text. Anchored texts are words or phrases that have an or embedded or hyperlink. Anchored texts are valued by search engines, and can therefore increase the rank of an article.
Example: Inanchor:“data cleansing software”
Step 3- Analyze the Competition of Keywords
The majority highly optimized articles have the main keyword phrase in the title, URL, and the anchor. If an article uses the main keyword phrase in the title, anchor text, URL, and text, then it is very well optimized for the search engines. Therefore the best way to analyze the SEO competition is to check how many articles are using the main keyword phrase in all the search commands. To do this, use the formula shown below. The formula can be used in any order, but make sure to always include inurl, inanchor and intitle.
inurl:“type the keyword here” inanchor:”type the keyword here” intitle:”type the keyword here”
You can order the commands whichever way you want, but do not misspell them. The following below is a sample test of two keyword phrases: “data cleansing software” and “cystic fibrosis symptoms”.
As you can see the keyword “cystic fibrosis symptoms” has over a 1000 results—which means that over 1000 articles are competing for that keyword. This is not good, especially if your site does not have a high rank.
Very Good Keyword!
This is a very good keyword, because only three articles aggressively competing for that keyword. If your site has a decent rank, there is a good chance your content will end up on the first page. Therefore, it is best to use keywords that have 0 to 100 competitors.