Google has gobbled up another service. Songza announced that they were “thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do.” Reports have Google paying around $15 million for Songza.
If you’ve never heard of Songza, it’s a music streaming service like Spotify or Pandora, though it is much smaller that those services. What Songza is known for is what people who like to speak in jargon called “contextually curated music.” In plain English that means the company is good at picking songs for playlists according to your mood or activity. The screenshot below show their offerings for a Wednesday including a Boosting Your Energy selection, a safe for work Office list and an instrumental list.
When you choose the safe for work list, you’ll get a choice of genres.
If I choose Indie Music That’s Not Too Weird, I get even more choices that I can play.
I’ll admit, I wasn’t too familiar with Songza until I wrote this article and, frankly, I’m a little bummed out. It looks like fun. But while Google says there are no immediate plans to make any changes, I feel like I’ve just gotten attached to a cow at a livestock auction. Songza is probably not much longer for the world. Google has a history of buying up services and shutting them down, though they will likely incorporate some of the features of Songza into Google Music. Google would love to gain some traction in the music streaming business and likely hopes that some of the features of Songza could attract new subscribers.