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In The News 04/28/2017

Thursday, April 27th, 2017 by | Filed Under: In The News
 
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Mastercard Using Fingerprint Reading Cards

Mastercard is stepping up its security game with a new kind of credit card that has a built-in fingerprint sensor to ensure that the person using the card at the checkout or ATM is the rightful owner.

mastercard-fingerprint

Customers can authorize a purchase with their thumbprint as opposed to a PIN. Best of all, it works with existing chip readers and won’t require stores to install any additional equipment.

The card is currently being tested in South Africa with plans to have it available everywhere by the end of the year.

Users Complain About Red Tint To GS8 Phone Screen

Some folks using the new Galaxy S8 phones have complained about a reddish tint to the screen. Samsung initially said that the problem was easily fixed by adjusting the settings, but after a bunch of complaints, they’ve decided to issue a software update to the phone to take care of the problem.

Samsung wants to avoid any more bad publicity after all the problems with Galaxy Note 7 phones catching on fire.

Advertisers Target Your Home Assistants

Advertisers have set their sites on a new target audience, your home voice assistant.  Recently, Burger King caused a big fuss when it ran a commercial that was designed to set off Google Home devices and have them read the Wikipedia definition of the Whopper.

google-home-crop

But it looks like even more ad agencies plan to target home assistants like Google Home or Amazon’s Alexa. These ads won’t all have to be sneaky. Companies have already started making deals with Amazon and Google for sponsorships for certain features.

What do you think? Is this an appropriate place for advertising? Let us know in the comments.

~ Cynthia

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3 Responses to “In The News 04/28/2017”

  1. Jadesqr says:

    Hey Cynthia, great ‘In the News’ this week, Thanks…

  2. Barbara B Pickett says:

    No, not, never…this is just like those annoying sales calls we used to get on our old wired phones…you know, someone is trying to sell you something you absolutely do not need or want! Am I showing my age? Doesn’t make any difference, it’s still an intrusion.

  3. Markj says:

    You we wouldn’t need fingerprint reading credit cards if stores would follow the recommended policy of checking ids when someone uses a card.

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