Tech Tips Home
The Best Tech Tips And Daily Deals
Newsletter On The Internet!

WorldStart Tech Tip And Store Search
Email: Password: Login Remember Me

Like what you see here? Subscribe to the Tech Tips newsletter!   Email: Subscribe

Make Facebook Hashtags Work For You

Thursday, October 10th, 2013 by | Filed Under: Social Networking

Leave it to comedian Jimmy Fallon to kick up an old social media habit and make it cool again. If you’re a Facebook user, get used to the idea of “hashtagging,” or as savvy social media gurus know it, as “#.”

As can be seen on Youtube, comedian/show host Fallon recently did a skit on his show, “Late Night with Jimmy Fallon,” with singer-actor Justin Timberlake. Timberlake played on the excessive use of hashtags, a social media metadata tag popularized by Twitter as a way to extend a conversation or brand idea. Fallon’s skit is just one example of how hashtags are becoming popular again — so much so that other social media giants, such as Facebook, are seeing its value and potential.

The Rise of the Hashtag

The hashtag has become so popular and universal — #ReTrending — it even has its own website (, where one can see what’s trending up and what’s trending down. The site also gives you pointers on how to use it.

As annoying and “#overused” as hashtags may be to some Facebook users, they can be a great tool for businesses and organizations looking for ways to promote a campaign or product further.

As Socialbakers explains, every hashtag used on Facebook has its own unique URL. This drives more traffic to that URL, not only from that company’s Facebook hashtag, but from other Facebook users who search for either that particular word or phrase, such as #localevents.

For example, when TrueCar, an automotive consultant business, wants to get the attention of Facebook users to its #truefacts campaign of increasing the volume of California’s zero emission vehicles, it can boost exposure by adding #California or #Zeroemmission to its posts. Facebook users interested in information on California or emission-related posts will then be drawn into TrueCar’s hashtagged post when they search for those particular words.

What’s advantageous about using hashtags on Facebook is that Facebook is an avenue for group conversations among new and familiar “friends” of a business. Every hashtagged word is virtually its own status update box, thus pushing the idea, topic or campaign that much further with every person who sees and responds to it.

How to Make Facebook Hashtags Work for Your Business

With hashtags making a comeback and becoming more useful, business owners may need to brush up on just how to use hashtags effectively on Facebook. Sites such as Social Media Today are guiding Facebook users to be selective and creative, but cautioning them to not be overzealous with hashtags.

Some suggestions are:

• Have a strategy on how you will use hashtags. Will you focus on one hashtag or multiple, and how will they relate to your campaign? Be sure to test the plan, and tweak as needed.
• When you start to use hashtags, let your audience know. You want everyone to be on the same page and to know the hashtag isn’t just a cute little plug-in, but an actual link to more information and additional conversation.
• If Miley Cyrus is all the rage, and you know your Facebook friends are talking about her, you can bet there will be a hashtag on it. The smart money is creating a hashtag on the little Disney girl-gone-bad, and flow it into your business’s brand or campaign somehow. Research what is trending beyond your brand, and use current news to boost your campaign.
• Try to keep your hashtags broad. Use Celtic Wonder #Latte instead of #CelticWonderLatte or “Get ready for the #Fall” instead of “I love #ThisTimeOfYear.” The broader and simpler your hashtag, the more people you reach.

~ Janice Fuller

Tags: , , ,

Leave a Reply

Like these tips? Get them for FREE in your email!

WorldStart's Tech Tips Newsletter

  • Tech Tips Daily - Become a tech pro! Get the very best tech and computer help sent directly to your email every weekday!

  • Tech Tips Weekly - If you don't want our Tech Tips newsletter every day, then sign up for this weekly newsletter to get the best information of the week. Sent on Fridays.

Other Newsletters

  • WorldStart's Daily Deals - Every week, we send out great deals in our Daily Deals newsletter. Many of these deals are exclusively for our Daily Deals newsletter subscribers and can't be found with our regular specials.

  • Just For Grins - Each issue includes a couple clean jokes, some funny quotes, and a hilarious reader's story. Newsletter is sent five days a week.

Enter Email Address:


Your e-mail address is safe with us!
We only use it to send you the newsletters you request. It is NEVER disclosed to a third party for any reason, ever! Plus, if you decided you don't like our newsletters (don't worry, you'll love them), unsubscribing is fast and easy.

Free Newsletter Signup

Tech Tips Daily

Become a tech pro! Get the very best tech and computer help sent directly to your email every weekday!

Tech Tips Weekly

The week's best in tech and computer help. Get your issue sent to your email every Friday!

WorldStart's Daily Deals

The very best deals on the Internet! Get a new set of incredible sales every day of the week!

Just For Grins

Clean jokes, funny quotes, and hilarious comics. Sent 5 times a week straight to your email.


Love Worldstart? Refer A Friend!

WorldStart's Premium Membership

Tip Archive