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Marketing Your Web Site I

Tuesday, January 19th, 2010 by | Filed Under: Web Design
 
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“You build it, and they will come.” but will they come? You’ve done everything to create a beautiful web site that is standards compliant, hired the best content writers, used the latest interactive tools, and applied the best looking graphics to make sure that your site will not only look good, but will spark interest as well. It’s the perfect Web site in appearance and content – proven to turn your first few visitors into buyers. Now only one thing remains, how do you convince more people to visit your Web site? What do you do to make sure that search engines will find you. How do you market your Web site?

Search engines are the lifeblood of the Internet. If search engines do not list you then you may as well close your Web site because you will not be seen. So, how exactly do you start making your Web site known? Promote it of course! But how exactly do you do that? How do you get the right quality traffic to your Web site without spending a fortune? Here is a way for you to operate on a tight budget without sacrificing the quality of your marketing strategy. This article will show you how to market your Web site without even spending a dollar, and the returns could be worth millions.

Promotional Articles
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What exactly are they? These are articles that you submit to article pools like articlebase, ehow or ezinearticles. These Web sites are article repositories with thousands of articles that can be copied and used wherever, whenever, free of charge and is one of the most popular techniques employed to increase traffic for Web sites. The articles need not be elaborate and scholarly, in fact most readers prefer simple and straightforward articles, like this one, that will not confuse their readers.

That’s great, but how will this work for me? You’ve read my article this far, right? Seriously though, let’s say you have a Web site about your product or service, you can submit an article with a topic related to your business so that people who are in the same field or who have interest in your field will be able to see your article and learn about your Web site. Articles can range from instructional to inspirational and the only limit is your imagination. The articles need to be keyword rich so that a search for your product or service will bring up your article. However, anything over 3%-5% is considered overkill. Therefore, it is important to chose your keyword tags appropriately, this is what will bring potential visitors to your website.

Most article banks will allow you to have 2-4 Web site links (words that re-direct to your site when clicked) in your article and one direct link to your Web site with your URL referenced in the author resource box, this is the author’s credits or signature (you are a hired writer) and it contains your web address to guide the reader to your Web site.

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The point of this technique is that articles from article banks travel far and wide. They will be copied, posted into Web sites, re-distributed and read by many, along with the credits, giving your Web site a much needed boost. It is important to remember that your articles need not only be keyword rich and linked appropriately, more importantly, they must be relevant, written in an interesting fashion, and informative so that they will be used by article hunters.

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Remember though, no matter how perfectly written your article is, if it sounds like an infomercial then no one else will have use for it but you. The best kind of articles to post in these repositories are those that enumerate instructions on how to do a particular task by using your product or service. Another popular style currently enjoying immense popularity is the informative article that focuses on what to look for in a product or service and then present yours as a shining example that meets, or exceeds, all of the requirements.

Not good at writing articles? Still unsure of what to say about your product or service and how best to say it without sounding like a commercial? You can hire a freelance writer to do it for you or have a look at the easiest technique for marketing your website in my next article “Marketing Your Web Site II”.

~Cory Buford

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