Mastercard is testing a new mobile app feature that would allow you to pay for purchases simply by taking a selfie. Or more precisely, by blinking into your camera.
We’ve talked before about the push to kill off passwords and turn towards biometic solutions such as fingerprints and facial recognition. Now the company is conducting a trial of an app that lets the selfie generation put their photo taking skills to good use.
The reason the blink is required is that Mastercard didn’t want scammers to be able to just grab a photo of you and use it for the purposes of unlocking your phone.
Right now online shoppers need to enter a password, but with improvements in facial recognition, the blink is getting close to being available to everyone. The app will also be able to use fingerprint recognition.
Right now about 500 people are participating in this trial to see how it works. Mastercard is stopping with facial recognition, they are also researching voice recognition and even technology that can activate by recognizing your unique heartbeat.
We’ve detailed the push to kill off passwords in a couple of recent articles, Kill All Passwords (and eat them) and Death To Passwords! in which security experts have advocated everything from pills to tattoos to replace passwords. Last week I even told you about a plan to replace passwords with Emoji.
As more people turn to their mobile phone for purchases and use programs like Apple Pay as their method of payment, expect to see more types of biometric password replacements.