Microsoft is cracking down on misleading advertising that tries to trick you into visiting another site. They’re updating security filters to target these ads.
The company says that ads must not mislead you into heading to another site or performing unnecessary downloads. They offered some examples of misleading advertisements. Such as this Java Update.
And this misleading Flash update that doesn’t come from Adobe.
They’re also out to stop fake Tech support notices like the one below:
Ads like this one mimic actual functions of Windows and trick users into clicking on them. This window is not your disk cleanup for windows. It will take you to another site.
Misleading advertisers sometimes co-opt the Windows name to lead people astray.
Microsoft says advertisements must to mislead or deceive and must be clearly distinguishable from website content. These ads may not contain malicious code or cause a file to be downloaded.
Microsoft has made changes to the SmartScreen Filter in Internet Explorer to warn users about sites with misleading advertising.
To turn on the Smartscreen filter, open Internet Explorer. Click the gear icon in the upper-right corner, then select Safety and turn the Smartscreen Filter on. The filter will also work with your Download Manager to help block malicious downloads.