In a 4th quarter letter to shareholders Netflix revealed plans to split their service into three pricing tiers. The popular video streaming service says they have been testing 1-stream and 3-stream variations as well as standard definition and HD price points. This seems like a polite way of informing consumers that their bills are likely to go up.
The company assured current subscribers that they would offer a “generous grandfathering of existing plans” and that they likely wouldn’t raise those consumers rates unless they made some type of change in their plans.
The company also said it will continue to expand its original program offerings. The company currently has nearly 32 million paid subscribers, adding nearly 2 million in the last three months of 2013.