Content ratings for movies, TV shows and games have been in place for some time. Now apps will be getting the same treatment in the Google Play Store. Google is introducing a new content rating system based on the age of consumers.
Apps will be rated as suitable for kids, teens or adults. From this point on on, all app developers will be asked to fill out a content rating questionnaire for all apps and games. The ratings system will be based on ratings from the International Age Rating Coalition, the Entertainment Software Rating Board, Pan-European Game Information, Australian Classification Board and other ratings groups.
The process will be automated and free for the developers. In order for apps to remain in the store, developers will have to complete the questionnaire. Any app listed as unrated may be blocked from purchase. All new apps and updates to apps must also be rated before they can be published and made available for purchase in the Play Store.
In North America the games will be rated similar to the ratings system used for games.
C – suitable for families & children
E – Everyone
E 10+ – suitable for those 10 and up
T – suitable for teens
M – suitable for 17 +
A – Adults 18 and over
It’s all part of Google’s plan to better control the quality of apps in their app store and make sure that the apps available don’t violate their policies. As more and more children use tablets and smartphones, understanding the content of apps and games becomes of greater concern to parents.