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Promoting Your Photography with Facebook

Monday, December 20th, 2010 by | Filed Under: Digital Photography, Social Networking, Uncategorized
 
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How to be a Facebook Photographer

With Facebook capturing the imagination of many, it’s natural to showcase your photography skills on this social network. If your images are good, you could connect with like-minded individuals who might hire you for their work or better still, buy your ready made photo prints.

So here is how you go about promoting yourself as a photographer and making money with your skill…

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Fan Page

First and foremost, create a Fan Page. And again, don’t make the mistake of giving some creative but abstract name that no one will understand. Publicity is all about being straightforward and to the point. So give your studio’s name or your name followed by ‘digital photography’ or ‘lensmanship’ and the like. Get the drift?

Once the page is set up, here are a few things you need to do to make the most of it…

1. Pick your best images and ensure you get as many ‘likes’ on Facebook from your friends, acquaintances, colleagues and common friends. This way, the word goes around and comes around, with your Facebook home page looking like a moveable visual feast.

2. However, your photo uploads should be measured in such a way as to take the curiosity higher. Which means, upload pictures in such a manner that the quality and variety is only enhanced with newer uploads. This will keep the curiosity alive, and always keeps the ‘wow’ factor going, ensuring a repeat audience. However, ensure they are high quality from the very beginning.

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3. Once your Facebook’s fan base starts building up after you invite them to be Fans, make sure you thank them when they join your Fan Page. For some, you could do it with a personal message. For others, you could thank them on your Wall.

4. And yes, the golden rule of tweeting also works here. Don’t upload one too many photos on a day. This would make your Fans irritated because most of their Wall is crowded with your photos and blocking out the rest of their communication with the friend circle. Go one or two photos at a time. Preferably one photo a day would be best.

5. Make your picture uploads topical. If it’s Valentine’s Day, make sure you have images of couples romancing the autumnal air. Similarly, if it’s Labour Day, you could have pictures of people at their workplaces and so on.

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6. Make the most of the ‘tag’ feature on Facebook. When you upload pictures that have pictures of people who are your Facebook friends, it’s best that you give them the attention they deserve. Why? When the photo is tagged, it appears on the wall of your friend and everyone who is their friend gets to see it, too. Now that’s called multi-level marketing. However, don’t ‘tag’ a person if he’s not in the picture. That’s conning the person. And the next time around, he will ignore future ‘tags’ from you.

7. Go local. If your services are for hire in the US, you cannot pitch to a person in Europe. However, anyone can buy your work and anyone can assign you work that involves travel where all your expenses are paid. So, based on your work demographic, you can choose which audience to capture and go about chasing it.

8. Once your business starts picking up, you could invest your profits back into placing Facebook Ads that match with your age and demographic preferences.

9. Focus on providing variety through your pictures. You could post only your top three photos from select photo sessions. You could focus on different poses, outfits and locations and thereby give the viewer a sense of variety.

10. To ensure no one steals your photos and uses them without paying you, it also makes sense to either upload low resolution pictures (lesser than 100 dpi) or you could watermark them.

11. Be very choosy and don’t be afraid to delete photos after you have uploaded them. In hind sight, you might prefer another photo vis-a-vis the one posted. So practice patience, and think twice before you upload.

12. You can decide the frequency of your uploads. Remember, not everyone is on Facebook 24/7. Some might even check once in three days or even a week. So it doesn’t harm you at all, if you were to upload only once in three days or even once a week. This not only ensures that you have a good stock of photos, but also keeps the Fan Page alive and fresh.

13. Lastly, remember that on Facebook, you own all of the content and information you post on it. And you can control how it is shared through your privacy and application settings.

14. Look out for the competition. Look at the photo galleries of other Facebookers and see how you can stand out. This way, you can constantly evolve and keep your Fan page relevant and in the spotlight.

15. Importantly, when you want to see what others are saying about each of your photos, tag yourself. This way when anyone leaves a comment, you will notified.

16. If you are a professional photographer, encourage your clients who are on Facebook to use your images of them that have your watermark as their avatar image. It is great marketing for you, particularly if your specialty is portraits.

17. Not every photography niche can benefit from a Facebook page. Only if you target consumers, and not businesses, will you see the value in a Facebook page.

~Zahid Javali

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