In the online world there is a lot of bad search engine optimization (SEO) information which makes it hard to sift through. Below are some of the most common mistakes made in search engine rankings.
1.Low Quality Links: Low quality links are present for every website. This is irrespective of whether they are bought, traded or just happen naturally. All the big websites have scrapper links. The important thing to note is that these websites also have high quality links to offset them. There are several factors that make a high quality link. Most of this is dependent on the quality of the website itself. Care should be taken to identify the Compete ranking and the number of back-links the website has. Other factors to be taken into consideration are as follows. Does the website get cached in Google on a regular basis? If some of the keywords are Googled, where does the website rank? Such questions help in identifying the quality of the website.
2.Keyword Stuffing: Many people try to fit hundreds of keywords into their content. This looks unprofessional and search engines easily catch on to this. When content is being optimized, usually, two keywords are used and fitted into the content on a single page. Anything more than two words, constitutes keyword stuffing and causes a penalty in the search engines.
3.Similar Anchor Text: Anchor text is the visible ‘clickable’ text in a hyperlink. If the same anchor text is used a number of times, an over optimization penalty from the search engines may occur. Search engines look for websites that appear to be natural. If the same anchor text appears a number of times, it creates a warning system in the search engine algorithms. An example to explain this better would be if a number of people are given the URL for a website, how many different anchors would there be? At least half the anchors would be unique.
4.Link Networks: Networks that promise hundreds of links should be ignored. Networks are easily detectable and can be a waste of money. They could also result in the website being penalized. All search engines, including Google, are aware of Link Networks. If the link cannot be obtained naturally, then stay away from such links.
5.Title Tags: One of the largest factors for on-page optimization is the title of the page. SEO Title Tag Formulas will help in gaining a better understanding of what works. However simple it seems, analyzing title tags to find the right combination on some websites can take hours. Testing the titles and then narrowing it down to a choice few makes it easier to see which one ranks higher for keywords.
6.Link Acquisition Speed: Building a natural link takes place over time and in most cases over years. Some obstacles in obtaining links can happen naturally like hitting the front page of Digg or a similar website. These are exceptions and search engines can detect such exceptions. Unnatural link growth is a problem. This happens when a webmaster decides to spend a few hours on link building and purchases 50 links in one day. The links usually show up in the search engine and puts up red flags.
7.Directory Submissions: Directory submissions are usually a great way to start off a new link building campaign. The common problem faced by most webmasters is when they approach too many directories at once and/or they do not diversify their anchor text. In a month, the general submission is to know more than 10-15 directories. Some of the high quality web directories are as follows:
vii.Site Sift (http://www.site-sift.com/)
viii.Directory World (http://www.directoryworld.net/)
8.One last word. Keep the link acquisition speed the same for as long as possible. Divide the budget for the year evenly and acquire the same amount of links every month, throughout the month.