You may not like
to use your camera’s flash, but sometimes it’s
inevitable. Although some associate it with harsh light, if used
correctly, a built-in flash unit can certainly enhance a
shot’s quiet appeal. Here are some tips for making the most
out of your camera’s flash…
1. Built-in vs. external flash units

A built-in flash unit is generally quite small because it shares
its power source with the other parts of your camera. As a result,
you should stand no further than 2-3 meters away from your subject
if you intended to use your camera’s built-in flash. If such
a close distance between you and your subject isn’t possible
(perhaps you’re at a rock concert), turn your flash off and
turn up the ISO setting. External flash units are of course
available, but can be quite big because they have their own power
sources.
2. Slow Sync Flash

Because built-in flash units simply generate more light as opposed
to directing it, any unique rays of light in the composition will
be lost. To avoid this phenomenon, try Slow Sync Flash. With this
application, you choose a slower shutter speed and ignite the flash
while the shutter is open.
3. Diffuse or Direct Your Flash DIY
style

While
fixed-flash units do not offer wide range, certain Do It Yourself
approaches can diffuse or direct the light to your liking. You can
put a piece of semi-opaque adhesive tape over the flash to diffuse
the light or put a white card in front of the flash to bounce it up
or sideways to direct the light. Note that your camera will not
know that you’re adjusting the light so you may need to
compensate and increase the exposure by a notch or two.
4. Fill-in Flash

The purpose of a flash is to add more light to an image, not to be
the sole light for that image. So use your flash when photographing
a subject with harsh downward light or strong backlighting (like
this picture of a kitten), not to illuminate a dark space. For
areas with heavy shadows use a fill-in flash, although beware that
the entire background (not just the shadows) will appear
significantly brighter.
~Zahid Javali
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