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Virtual Real Estate Bootcamp – Part 7: Price

Friday, June 11th, 2010 by | Filed Under: Uncategorized

Now that you know the potential SEO of the Web site, you must ask yourself if the seller is asking a fair price? When purchasing virtual real estate, the price can often be a huge determining factor. There are certain questions you must first ask before making the final purchasing decision. The main questions, along with a description of why these particular questions should be asked, are listed below.

What are similar Web sites selling for on the Internet?

There are always other sites for sale on the net that fall into a similar category as the one in question. Taking a look at other virtual properties for sale will give you a general idea of the going price for a Web site in your niche. This can be helpful in determining if the price is too outrageous – considering the type of market for which it is geared. If it seems to be far lower than other, similar, Web sites then this might be a red flag as well – since there is usually a reason for a drastic difference in selling price.

Is this site up for sale in other places on the net?


Houses are generally put up for sale and then advertised in many areas. However, the price listed below the house, no matter where it is posted, is often the same price. This isn’t so with items on the Internet. The Internet is a very big place and, thus far, still relatively unregulated. A Web site may be up for sale in one area for a certain price and for a completely different price in an alternate location. This could be due to the seller wanting to see which price receives the most attention or simply the fact that a broker might be selling the site for the owner and factoring in their commission. One way to check for various prices across the web for the site you are interested in is to simply Google it.

The URL can be placed in between quotation marks and then the words ‘for sale’ should be written after this. Entering this into the search engine should provide you with all, or at least most, possible places that this URL is listed for sale. This is the quickest way to find out what the going rates are for this particular piece of virtual real estate at this time.

Is there a way to get a deal for this Web site?


Checking on expired listings is one way to find a Web site that is cheap. You can also find an auction that hasn’t expired yet and look for the ‘buy it now’ price. Sometimes if you offer to pay cash for a Web site, you can get it for a lower price than what is listed in the ‘buy it now’ section of the ad. You could also contact the owner of the site and offer cash for lower than the buy it now, probably the starting bid, and sometimes you can get a better deal this way to. There are some Web site owners who are looking to unload some of their sites and will gladly take a lower price than what they are currently asking – since it is often easier for them to sell for less than they wanted rather than to work on keeping the site up and running.

What exactly is being paid for?

Some sellers try to list the site for more than it is worth. There could be a couple of reasons for this:

– The domain name could be more than ten years old
– The ads on the site might be bringing in a lot of revenue
– The ads could actually be directing a lot of traffic to this site

It’s good to develop a list and try to make note of the pros and cons, just to see if this site is worth the asking price.

You need to seriously consider the expected benefits from the purchase of this site. There should be some reason behind the seller trying to get a lot of money from a site that doesn’t seem like it should cost that much. Try to find out why the site is listed for 20 times the amount of its monthly revenue. Once you know why the asking price is the amount listed, then you can decide if it is worth spending this amount or not.

Each of these questions needs to be considered before purchasing any virtual real estate. Doing a thorough check on the aspects of pricing mentioned above is the best way to become well-informed about the site you want to purchase so long as it fits into your overall plan.

Did you image this article and image when it caught your image lens? If you image it, then read the preceding articles in this series at :

Virtual Real Estate Bootcamp – Bootcamp

Virtual Real Estate Bootcamp – Part 1: The Seller

Virtual Real Estate Bootcamp – Part 2: Domain

Virtual Real Estate Bootcamp – Part 3: Content

Virtual Real Estate Bootcamp – Part 4: Traffic

Virtual Real Estate Bootcamp – Part 5: Revenue

Virtual Real Estate Bootcamp – Part 6: SEO

~Cory Buford

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