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Virtual Real Estate Bootcamp – Part 6: SEO

Wednesday, June 2nd, 2010 by | Filed Under: Uncategorized

Now that you know the Web site revenue, you’ll have a better idea of how to increase the SEO (Search Engine Optimization) – the name for the process used to increase either the quality or the amount of traffic coming to a Web site. This traffic is gained through search results on major search engines and the closer to the top of the search results a Web site is listed, the more people will view the site. This is generally true, since people often click on sites ranked towards the top of the page first and work their way down. The following offers some key points to look for when it comes to the SEO of the Web site you are looking to purchase.

Find out what the current and potential rankings are for this particular Web site


There are helpful sites that can show the potential amount of traffic available for a URL. These Web sites also display the keyword for a specific page and what position – such as page number 310 on a search engine site. Besides finding the rank of a particular Web site, the search volume can also be displayed. Many such SEO tools will also give the top keyword that enables the Web site’s current position when being searched. There is some basic information that can be obtained without having to pay a fee however, for more in-depth data, there is often a small amount that has to be paid.

It is often hard to justify buying a Web site that is ranked extremely low on lists produced by search engines, but low-ranking doesn’t mean that the site isn’t worth the money. It all depends on what you are able to do with this site, renovations to increase the property value, once you have purchased it.

Look for the current number of backlinks

Having a large number of backlinks will boost a site higher in the search engine rankings. There are many plugins available for checking the number of sites linking back to your own. Many sites fail because of too much competition within the same niche. Knowing the number of backlinks to your would be competitors’ Web sites will help you calculate how many you will need to acquire to rank as high, or higher, in the search engines.

What is the SERP Competition?

It’s good to know what sites are ranking above your Web site as well. To learn the quality of their SEO, you can use Google to see what the competition is like by simply typing in a shared keyword for your prospective purchase and submitting it. Then view the top ranking sites on the search engine results page. Some other, similar, tools are free and some are not. Most will provide many of the following evaluation services; domain backlinks, page backlinks, Google PR, the age of the domain, and various other rankings. However, the Firefox SEO plugin, described below, is one of the most recommended tools by many Web site owners.


How is the on-page optimization for this site?

On page optimization will help a Web site get high rankings all on its own. However, it may depend on the competitiveness of the keyword or phrase. Link building is also part of this OPO – they actually compliment one another and this is how the site is able to become more successful. Generally, OPO will bring in many of natural links – which can easily multiply exponentially when combined with engaging content writing.

Using the Firefox SEO Plug-in

This plug-in is able to do all the above checks for a Web site you are interested in purchasing. It’s easy to get a link report, show Meta tags, show keyword density, show indexed pages, and sitemaps, among other things. Even the backward links can be shown. This is great for checking the keyword density on the Web site you are looking to buy. For instance, if you know of a specific keyword that is causing a similar page to rank high on the search engine lists, you can plug this into the keyword density tool. This part of the SEO plug-in will show the number of matches on your Web site for this particular keyword. The entire page is searched; title, body, headings, links, bold print, Meta description, and Meta keywords. If there are matches present, the percentage is displayed off to the side.

With that said, it should now be obvious that checking the SEO is not only quite important but a simple matter of easy, and free, due diligence – but is the Web site in question still worth the price?

Did you image this article and image when it caught your image lens? If you image it, then read the preceding articles in this series at :

Virtual Real Estate Bootcamp – Bootcamp

Virtual Real Estate Bootcamp – Part 1: The Seller

Virtual Real Estate Bootcamp – Part 2: Domain

Virtual Real Estate Bootcamp – Part 3: Content

Virtual Real Estate Bootcamp – Part 4: Traffic

Virtual Real Estate Bootcamp – Part 5: Revenue

~Cory Buford

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