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Virtual Real Estate Bootcamp – Part 4: Traffic

Friday, May 7th, 2010 by | Filed Under: Uncategorized

With the content verified, the traffic should make more sense. To give you a brief rundown of what makes traffic so important, we will answer four of what should be your most pressing questions:

1. What are the third party numbers like?
2. Where is the traffic coming from?
3. How much funding is necessary for directing traffic at the moment?
4. What is the amount of traffic available.

We are also going to tell you about JV (Joint Venture) partners along with other affiliates from which you will be able to choose to increase your revenue. Now, straight to the point:

Another aspect that needs to be considered when buying Virtual Real Estate is the current traffic situation with your intended purchase. The information listed below involves a few considerations that need to be addressed before deciding on the final purchase of a Web site.

What are the third party numbers?


It’s always helpful to know about the competition and what you are up against with your new Web site. There are sites available for checking the number of views per month for a single page, entire Web site, or even domain such as Alexa, Compete, and Quantcast. This provides a great visual for seeing just how popular a Web site is. The number of unique views is also helpful in finding out how many new people are being directed to the site. Sites that offer this information usually list the monthly revenue total and the total number of sites linking in as well.

Note: Sites that don’t make the list of the top 100,000 most visited Web sites on the internet may not have much data show up on some of these sites.

Where is the traffic coming from?

Knowing where the traffic is being directed from, and what percentage from each place, will be helpful in deciding where the target needs to be. For instance, there’s no sense in pooling a bunch of money into trying to direct traffic from a search engine that isn’t contributing that high of a percentage to the Web site. Some may be coming from Google and the rest from Yahoo search engines. There might even be other sites directing traffic towards your intended purchase.

How much funding is necessary for directing traffic at the moment?

The amount of money needed to get traffic moving in a positive way needs to be known. If the site to be purchased requires a massive amount of money to be used for bringing in traffic, then it’s good to know this in advance. Deciding to purchase a site where the amount of money needed for bringing in more traffic isn’t known might end up turning into a lemon.

What is the amount of traffic available?

Each niche has a certain number of followers. Some niches will bring in a large number of new people on a regular basis, especially if it is becoming more popular with the general public. Knowing what the niche is like and if it’s popular or just catching on is crucial. The possibility of being able to increase the target market also needs to be known. If the Web site is in a niche that seems to be slowly dying out, then it might not be a wise purchase.


How many related sites can be found on the internet right now?

Performing a search for sites that are similar is a great way to find out if the popularity is so slight that it will be hard to bring in traffic. Knowing how many individuals are even interested in similar sites will provide more information on if they will be interested in this site as well. To bring in higher numbers of traffic, there might need to be a site-targeted marketing campaign set up. This will definitely drive in much more traffic geared towards this site.

Check out the volume for designated keyword phrases

Learning which keywords are most commonly bringing in traffic is the best way to decide what changes need to be made to the site itself. There are Web sites, such as Google’s Search-based Keyword Tool, that enable a person to type in the URL and the main keywords can be brought up for the site connected to the URL. These show the different percentages connected with each keyword and enable Web site owners to determine what changes need to be made to bring in more hits.

What about JV partners and other affiliates?

Partnering up with other owners of similar Web sites can greatly increase traffic to both Web sites – offering the ideal win-win situation. There is often much collaborating going on when running a successful Web site. Getting traffic rolling in at a steady rate is the common goal of most Web site owners.

All these questions about traffic need to be asked before a site is purchased. Whether the traffic is free or paid, it is what keeps the Web site going.

Did you image this article and image when it caught your image lens? If you image it, then read the preceding articles in this series at :

Virtual Real Estate – Bootcamp

Virtual Real Estate Bootcamp – Part 1: The Seller

Virtual Real Estate Bootcamp – Part 2: Domain

Virtual Real Estate Bootcamp – Part 3: Content

~Cory Buford

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