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What Google’s New Logo Means

Wednesday, September 9th, 2015 by | Filed Under: Android, Smartphones

Google’s logo has received a makeover. The changes are subtle, but they emphasize the drift towards mobile from the traditional PC desktop that’s apparent across the entire tech industry

According to the company, back when they started, users reached Google from only one device, their desktop PC. Now users access the service from PCs, tablets, phones, and as the company points out, even the dashboards of their cars.

The new logo is designed with a simple type-face that’s meant to display better on smaller screens.


They’ve also added things like a brightly-colored Google mic to let users know that they can access Google via voice command.

Also, the small blue “G” icon is being replaced with a bolder G, and you’ll sometimes see the Google displayed as four little dots, keeping in line with the way you can often access more on the Android menu.

Google is the company behind Android, the most popular operating systems for phones and tablets, so its not surprising that they put mobile as a priority. Even through Microsoft has not had the success in the phone and tablet market that it hoped for, Windows 10 is still very much designed to be a cross-platform operating system that will give users “One Windows” experience across PCs, Tablets and phones.


I’ve heard from many PC users lamenting this focus on mobile, but it really is all about the numbers. More and more people are choosing a mobile device as their primary computer. Mobile surpassed PCs as the primary way people access the Internet last summer.

While PCs are still a necessity in many offices, more and more people are leaving them at work and turning to mobile for their personal use.

~ Cynthia

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