The Apple Watch is surely the most popular smartwatch out there, but that doesn’t mean it isn’t facing the same issues as other wearables. The number one problem is that people get them, use them for a little while, and then stick them in a drawer.
Wearable tech is supposed to be the next big thing. But from Google Glass to a number of smartwatches and fitness bands, none have managed to become the everyday essential that smartphones are.
Research firm Wristly decided to survey dissatisfied owners of the Apple watch to find out what they didn’t like about their expensive (starting at $349) new tech.
Now, this isn’t to say that most people don’t like their Apple Watches. In fact, the devices show about a 90% satisfaction rating.
But here’s what the research shows about those who aren’t satisfied:
It seems unhappy campers knew it pretty quickly. Around 17% knew within a few days they were going to stop wearing the watch and another 28% decided with a couple of weeks.
Those that gave up wearing the watch still opted to keep it. The vast majority just stuck it a drawer. Only about 18% sold the watch and around another 15% returned it to Apple.
Why didn’t they like the Apple Watch? A full 63% said they weren’t getting enough value for what it cost, and 47% thought the watch was just too limited.
Many have said it’s more like a really nice iPhone accessory than an independent piece of technology. If you want to make calls or take photos, you still need to have your phone in you pocket.
Around 40% thought it was too slow and that the battery didn’t last long enough. Thirty percent thought it wasn’t a very good watch because you had to tilt it to actually check the time.
Interestingly enough, the dissatisfied customers aren’t technophobes. People who work in the tech industry were much more likely to be unhappy with the Apple Watch. A full 75% of unhappy customers work in the tech industry. This could indicate that maybe they had unreasonably high expectations for the the Apple Watch.
Have you tried out the Apple Watch or other wearable tech? What did you think? Are you still wearing it? Let us know in the comments.