Wearables like fitness trackers and smart watches have been touted as the next big thing for years. The problem is that they aren’t catching on all that well with consumers. A recent survey by Gartner Technology shows that around 1/3 of these devices end up stashed in a drawer because people get bored wit them.
Gartner surveyed nearly 10,000 consumers in the U.S., U.K., and Australia to find out what they felt about smartwatches, virtual reality goggles, and fitness trackers.
These devices still haven’t gone completely mainstream. While nearly 70% of adults use a smartphone, only 10% have a smartwatch. Around 20% have used a fitness tracker, but only 8% have every tried VR glasses.
The problem with wearables is that people just aren’t sure why they need them. They say that the devices are priced too high. Plus consumers aren’t blown away by the design of smartwatches. Younger people are much more likely to wear a smartwatch, but only about half of the people who own one say they use it every day.
Most users under 45 think their smartphone can take care of their needs and do everything a smartphone or fitness tracker can handle. So they don’t see the need to pick up another expensive device.
Gartner’s research concludes that if wearables want to progress beyond being an expensive novelty, they need to come up with value-priced devices that are easy to use and provide functions you can’t easily get somewhere else. That’s a pretty tall order.
Do you have a wearable like a smartwatch or fitness tracker? Do you use it every day? Let us know in the comments.