Tech Tips Home
The Best Tech Tips And Daily Deals
Newsletter On The Internet!

WorldStart Tech Tip And Store Search
Email: Password: Login Remember Me
looking for freeware

Like what you see here? Subscribe to the Tech Tips newsletter!   Email: Subscribe

Yahoo Ends ‘Do Not Track’ – Says It’s For Users’ Own Good

Tuesday, May 13th, 2014 by | Filed Under: Security Help, Using The Internet

Yahoo is saying goodbye to its “Do Not Track” policy, but says it’s happening for the good of users.

Previously, if you turned on a do-not-track function in your browser, the company would honor that request and not track what you clicked on from Yahoo’s services.

Now the company will track all of your interactions with its content. But the company says you really want it that way. According to a blog post by the “Yahoo Privacy Team,” the company is “striving to provide you with a highly personalized experience” and to keep users “connected to what matters most to them, across devices and around the world.”

They seem to have decided that tracking your every move is the best way to bring about that “highly-personalized” experience they seem to think users are craving.

Interestingly, Yahoo was the first big tech company to implement “Do Not Track.”  The company suggests heading over to the Yahoo Privacy Center and changing your privacy settings using their privacy tools.

You do have the the ability to opt out of Ad Matching  (Yahoo directing ads based on what it believes to be your interests) and to set preferences for the types of ads you’d care to see.  But nowhere does it say, it still won’t track what you do on Yahoo, it just won’t place specific ads based on that activity. To opt out, you must also allow Yahoo cookies and opt out on each individual computer you use.

In the Yahoo Privacy Center Information Collection and Use section, Yahoo states that the company collects personal information when you use Yahoo services for visit Yahoo site or pages of certain partners. The company also collects information about your transactions with them and their business partners and your use of financial products and services offered by Yahoo. They also automatically record information about your computer, browser, IP address, software and hardware.

 ~ Cynthia

Tags: , , ,

2 Responses to “Yahoo Ends ‘Do Not Track’ – Says It’s For Users’ Own Good”

  1. Dee J says:

    I would HATE this. I don’t want the ads and banners and most have viruses so we are told never to click on them. If I opted out, I’d still want to be opted out. It’s also another way for the government to track you.
    Big Brother is here.

  2. Lynne says:

    Time for all to get a private browser like: SearchDuckDuckGo, or Ixquick protects your privacy!

Leave a Reply

Like these tips? Get them for FREE in your email!

WorldStart's Tech Tips Newsletter

  • Tech Tips Daily - Become a tech pro! Get the very best tech and computer help sent directly to your email every weekday!

  • Tech Tips Weekly - If you don't want our Tech Tips newsletter every day, then sign up for this weekly newsletter to get the best information of the week. Sent on Fridays.

Other Newsletters

  • WorldStart's Daily Deals - Every week, we send out great deals in our Daily Deals newsletter. Many of these deals are exclusively for our Daily Deals newsletter subscribers and can't be found with our regular specials.

  • Just For Grins - Each issue includes a couple clean jokes, some funny quotes, and a hilarious reader's story. Newsletter is sent five days a week.

Enter Email Address:


Your e-mail address is safe with us!
We only use it to send you the newsletters you request. It is NEVER disclosed to a third party for any reason, ever! Plus, if you decided you don't like our newsletters (don't worry, you'll love them), unsubscribing is fast and easy.

Free Newsletter Signup

Tech Tips Daily

Become a tech pro! Get the very best tech and computer help sent directly to your email every weekday!

Tech Tips Weekly

The week's best in tech and computer help. Get your issue sent to your email every Friday!

WorldStart's Daily Deals

The very best deals on the Internet! Get a new set of incredible sales every day of the week!

Just For Grins

Clean jokes, funny quotes, and hilarious comics. Sent 5 times a week straight to your email.


Love Worldstart? Refer A Friend!

looking for freeware
WorldStart's Premium Membership

Tip Archive